Travel tips to Southeast Asia – Thailand travel guide – more than 100 hotels in Thailand give special discounts for a month: The Thai Hotels Association (THA) and the Tourism Authority of Thailand (TAT) are teaming up with an aggressive buy-one-get-one-free scheme, seeking to restore tourist confidence after the massive floods.
The initiative will begin Dec 15 and last for a month. More than 100 hotels nationwide will participate, and 26 global TAT offices will promote the campaign.
“THA hopes that this will help restore tourist confidence in time for the high season,” said THA president Prakit Chinamourphong.
The country’s tourism industry has been wrestling with the floods since October. THA says the campaign will be especially welcome in short-haul markets like Hong Kong and Taiwan.
“We want tourists to know that the floods have already passed and Thailand is ready to welcome them,” Mr Prakit said. “We think the campaign will help increase average occupancy rate from 20-30% to 50-60%.”
The association estimates this year’s average occupancy rate nationwide at 65%, compared with 53% last year. The forecast is down from an earlier projection of 70%.
Mr Prakit said the occupancy rate in November should be lower than 50% on average nationwide, versus 80% under normal conditions.
Nonetheless, THA reported that average occupancy in October for Phuket was 70%, up from 65% a year earlier. In Phang Nga it was 50%, up from 18%; and in Krabi 45%, up from 26%. Chiang Mai’s rate was 47% and Bangkok’s 55-60%, both up mildly.
The floods cut international tourist arrivals to 18.3-18.6 million with revenue of 600 billion baht, lower than previous estimates for 19.5 million with revenue of 760 billion baht.
Hoteliers are calling on the government to help negotiate bank loan repayment extensions for the hotel business.
In addition, hotels that need repairs want low-interest loans with repayment periods of at least two years.
Hotel managers are also seeking a six-month income tax exemption for hotel workers whose homes were flooded. THA expects an improved tourism situation next year, with nationwide room rate rises of 5-10%.
Source: Hotels to offer deep discounts to restore traveller confidence
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